From Bitterness to Beloved Brews: The Journey Behind French Settlement Roasting Co & Espresso Geaux


If you told us years ago that we’d be the ones behind Louisiana’s most loved coffee roasting company and a coffee truck booked out two years in advance, we probably would’ve laughed—especially because we didn’t even like coffee back then.

The truth is, our journey started with one sip of bitter brew and a firm “no thanks.” But as fate would have it, curiosity and craftsmanship collided. We began experimenting with fresh-roasted beans and small-batch roasting right in French Settlement, Louisiana. What we discovered wasn’t bitterness—it was flavor, balance, and pure passion in a cup.

That passion led to the creation of French Settlement Roasting Co., where we focused on something real—organic, specialty-grade Arabica coffee, roasted with intention and care. What started as a hobby turned into something so much bigger:

  • Our coffees are now featured in cafes, restaurants, and stores across the region
  • Our signature flavor profiles have loyal fans (aka family) from Baton Rouge to New Orleans and beyond
  • And we’ve stayed true to our roots—veteran-owned, locally roasted, and built from the ground up.

But we didn’t stop there.

Enter: Espresso Geaux ☕🚚

When we purchased the mobile coffee truck, Espresso Geaux, we knew it had to be more than coffee—it had to be an experience. From our colorful Lotus energy drinks to our expertly crafted espresso-based creations, this truck is a local legend.
👉 Booked out for school events, weddings, and corporate gigs up to two years in advance.
👉 Known for serving the world’s first coffee roasted in French Settlement, LA with unmatched service and heart.

And now, we’re thrilled to announce the next evolution of our coffee journey:

Introducing: French Settlement Royal Coffee Services

For offices that want to elevate their coffee game, our Royal Service delivers a bean-to-cup experience that rivals the best cafés.

  • Commercial brewers included
  • Fresh 12oz bags of roasted-to-order organic beans
  • Free delivery (within 20 miles)
  • Professional support and equipment
    Perfect for workplaces, law offices, gyms, and studios that want their team or customers to enjoy real coffee—made right, every time.

None of This Would Be Possible Without YOU

To all of our loyal supporters: you are the reason this story exists. Every cup brewed, every share, every conversation about “have you tried their coffee?”—that’s what built this.

You’re not just customers. You’re family.
From the bottom of our hearts, thank you for believing in a dream that started with not even liking coffee.

There’s so much more in the works—so stay tuned, stay caffeinated, and stay connected.
This is just the beginning.

☕❤️
– The French Settlement Roasting Co. & Espresso Geaux Team



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#LouisianaCoffee
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#FromBeanToCup

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